The sound of ketchup becomes the flavor of a new track
Heinz
There’s a sound you hear in every diner: people tapping Heinz. We hijacked that habit and took it further, turning the 57 beat into music. To make it real, we invited Charlie Puth, known for turning everyday sounds into hits, to compose a track using nothing but a Heinz bottle.
Team:
- Client
- HeinzSchool: Redhook School (Redfull Creative Process)Mentor: Thiago AranhaArt Direction: Thiago Egg | Thuan Freitas | Fabrizzio LarocaCopywriting: Bruna Cairo | Gabriela AraújoMusic: Thiago Egg
- VO
- Bruna Cairo
- Year
- 2025
Awards:
Clio Music Awards 2026
Student Use of Music in Advertising
Shortlist