Mina is BR
Brawl Stars · Rise New York & Partners
To launch Brawl Stars’ new character, we leaned into her Brazilian roots and translated authentic cultural codes—ginga, play style, humor—into a visual language free of clichés. A film produced in Portuguese, featuring Rayssa Leal as ambassador, helped Mina be quickly embraced by the community.
Team:
- Agency
- Rise New York & Partners
- Client
- Supercell
- Product
- Brawl Stars
- CCO
- Flavio Vidigal
- Head of Creative
- Pedro Rocha and Regi Jacob
- Design Director
- Rafael Nascimento
- Creative Team
- Bruna Cairo and Theo Rios
- Account Planning
- Pedro Vidigal
- Project Manager
- Tatiane Putti
- Live Action Studio
- Studio By Rise
- Animation Studio
- Sun Creature Studio
- Sound Studio
- Combustion
- Post-Production
- Capadócia VFX
- Year
- 2025
Brawl Stars: Rayssa Leal presents a character inspired by Brazilian culture
Clube de Criação
Rayssa Leal receives tribute and introduces the first Brazil-inspired video-game character
ESPN Brasil
Brawl Stars names Rayssa Leal ambassador as she presents a character inspired by Brazilian culture
IGN Brasil
Rayssa Leal is now a Brawl Stars ambassador and participates in the new character launch
Máquina do Esporte
https://www.clubedecriacao.com.br/ultimas/brawl-stars-2/
https://www.espn.com.br/artigo/_/id/15688445/skate-rayssa-leal-recebe-homenagem-apresenta-primeira-personagem-inspirada-brasil-jogo-eletronico
https://br.ign.com/brawl-stars/146194/news/acho-que-o-mais-legal-dessa-parceria-e-ter-uma-personagem-com-quem-eu-me-identifico-rayssa-leal-se-t
https://maquinadoesporte.com.br/skate/rayssa-leal-se-torna-embaixadora-do-brawl-stars-e-participa-de-lancamento-de-personagem/
